I recently started posting on a few web development forums where a good number of people are obsessed with SEO. They speak of backlinks, page rank, the Google algorithm, and how the last update screwed them out of their top positions.
While I had seen these discussions around, I had always thought of them as worthless and not worth my time. Recently, I've become very annoyed with all the talk and wanted to share some thoughts on the subject.
For those unfamilar with the topic, SEO is what webmasters do in order to appear higher in search engine results.
But, as with everything in the online world, spammers and scammers ruin everything. And SEO has evolved into the buying and selling of link to increase the page rank of worthless content, or other ways to fool search engines.
Imagine you were a farmer who had a bad crop. You decide to remedy this by stretching your plants in so that they look larger. That's modern SEO.
If everyone who spent hours a day thinking about backlinks and PR took that time to write quality content and find relevant places to advertise, the internet wouldn't be filled with so much crap.
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